
Forming
Jan-Mar 2022
- CEO, GC, GTO, Advisory Board
- Architectural Documentation
- Basic PoC
- Business Plan
- Basic Marketing Strategy
Pre-Launch
March 2022 - Feb 2023
- CRO, IR, DAO
- Advanced PoC
- Hire Key Development Team
- Pilot Market Survey
- Hire Community Lead
- Technical MVP
- Thorough Marketing Strategy
- Seed Property Acquisition


Launch
Mar 1, 2023
- HR Director Hire
- Hire More Analysts
- Hire CSRs
- USP Launch on Ethereum
- Kickoff Marketing
- USP Token Management Portal Launch
- Launch Public Sales
Rapid Growth
Mar 2023 - Dec 2024
- Managers & Associates Hires
- Launch On Multiple Platforms
- Wallet With DAO Voting System
- Fully Engage Marketing Plan
- 100+ Properties In Portfolio


Project Maturity
Jan 2025 - Dec 2027
- Managers & Associates As Needed
- Expand To New Asset Classes
- Expand To New Geographies
- Payment Provider Integrations
- 1,000+ Properties In Portfolio

Forming
Jan - Mar 2022
- CEO, GC, GTO, Advisory Board
- Architectural Documentation
- Basic PoC
- Business Plan
- Basic Marketing Strategy

Pre-Launch
Mar 2022 - Feb 2023
- CRO, IR, DAO
- Advanced PoC
- Hire Key Development Team
- Pilot Market Survey
- Hire Community Lead
- Technical MVP
- Thorough Marketing Strategy
- Seed Property Acquisition

Launch
Mar 1, 2023
- HR Director Hire
- Hire More Analysts
- Hire CSRs
- USP Launch on Ethereum
- Kickoff Marketing
- USP Token Management Portal Launch
- Launch Public Sales

Rapid Growth
Mar 2023 - Dec 2024
- Managers & Associates Hires
- Launch On Multiple Platforms
- Wallet With DAO Voting System
- Fully Engage Marketing Plan
- 100+ Properties In Portfolio

Project Maturity
Jan 2025 - Dec 2027
- Managers & Associates As Needed
- Expand To New Asset Classes
- Expand To New Geographies
- Payment Provider Integrations
- 1,000+ Properties In Portfolio

Learn More
Want to learn more about USP? Check out the links below for more information about our project roadmap, frequently asked questions, and how to get involved.


What Is USP?Curious about what USP is and how it works? Discover our project, and find out what USP means for the future of investing in real estate and storing value on the blockchain.


How It WorksLearn more about the process of buying USP, as well as what owning USP will allow you to do by reading our "How It Works" documentation.


Acquisition StrategyLearn more about USP's plans for acquiring more income-producing properties in Core and Core-Plus markets across the U.S.


Project RoadmapGet an overview of our priorities and what the USP team will be working on next by reading through our project roadmap.


Token StructureLearn more about how the USP token is structured, when new USP are minted, how the DAO will impact USP, and our commitment to transparency.


WhitepaperRead the USP whitepaper to learn more about out exact plan, vision for the future, and tokenomics of the USP security token.