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What Is USP?

What Is USP?

United States Property Inc. is revolutionizing the real estate industry by making it possible to invest in income-producing properties on the blockchain. USP security token holders will own a piece of a diversified portfolio of U.S. commercial real estate assets consisting of multifamily housing complexes, healthcare facilities, and hospitality properties.

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USP is a real estate backed cryptocurrency that is designed to provide fractional ownership of an income-producing real estate portfolio.

By leveraging its peer-to-peer nature as a security token, USP combines modern technology with a proven successful business model to create a highly liquid real estate backed digital currency.

Backed by a leading Southern California luxury real estate development and asset management firm.

USP’s founder Johnney Zhang is the CEO of Primior, a leading real estate investment, development and management firm in Southern California. Primior — which has over $1 billion in successfully developed real estate projects — will now integrate blockchain technology directly into its business model, giving all owners of USP a direct means of tapping into the potential financial benefits that can be accessed through real estate.

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Financial stability through fractionalized investing.

USP is a cryptocurrency designed to provide fractionalized ownership in a diversified real estate portfolio located in high demand urban markets throughout United States, created in response to volatility associated with utility tokens, and inflation-impacted fiat currencies, dollar-backed stablecoins, and algorithmic-backed coins.

Hedge your value against inflation.

The value of U.S. real estate tends to appreciates over time. Real Estate has been one of the best inflation hedges in history, and USP moves real estate investment onto the blockchain. USP is expected to benefit from current income generation and long-term appreciation of real estate assets, and function as a reliable store of value and efficient medium of exchange.

Founding Team

Our team consists of experienced professionals with a passion for real estate and blockchain technology. We’re united by our belief that USP has the potential to transform the way people invest in real estate.

Johnney Zhang

CEO, Founder
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Peter Ciaccia

Chief Investment Officer
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Carl Tautenhahn

Chief Web3 Strategist
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Gerald Tautenhahn

Chief Web3 Engineer
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Johnney Zhang

Chief Executive Officer
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Peter Ciaccia

Chief Investment Officer
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Carl Tautenhahn

Chief Web3 Strategist
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Gerald Tautenhahn

Chief Web3 Engineer
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Advisory Board

Our advisors and general counsel work closely with the founding team to provide expert advice on crypto, investing, and marketing.

Trever Gregory

Advisor
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Christopher Wang

Advisor
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Sinan Kanatsiz

Chief Marketing Officer
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Na Ye

Advisor
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William Timmerman

Advisor
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William Freedman

Advisor
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Christopher Wang

Advisor
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Trever Gregory

Advisor
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Sinan Kanatsiz

Chief Marketing Officer
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William Freedman

Advisor
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Na Ye

Advisor
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Learn More

Want to learn more about USP? Check out the links below for more information about our project roadmap, frequently asked questions, and how to get involved.

What Is USP?Curious about what USP is and how it works? Discover our project, and find out what USP means for the future of investing in real estate and storing value on the blockchain.
Discover USP
How It WorksLearn more about the process of buying USP, as well as what owning USP will allow you to do by reading our "How It Works" documentation.
How It Works
Acquisition StrategyLearn more about USP's plans for acquiring more income-producing properties in Core and Core-Plus markets across the U.S.
Acquisition Strategy
Project RoadmapGet an overview of our priorities and what the USP team will be working on next by reading through our project roadmap.
Project Roadmap
Token StructureLearn more about how the USP token is structured, when new USP are minted, how the DAO will impact USP, and our commitment to transparency.
Token Structure
WhitepaperRead the USP whitepaper to learn more about out exact plan, vision for the future, and tokenomics of the USP security token.
Read Whitepaper
Buy USP
Buy USP
USPC™ Stablecoin
USP™ Security Token
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We are committed to transparency with our community, and our USP Token Buyback Guarantee is designed to help you have faith in your investment.

Your trust is paramount to us. We stand ready as your safety net, committed to buying back any USP Tokens issued by us at the original price the tokens were issued at. For more information, reference page 26 of our whitepaper.

USP Whitepaper

The old USPC™ security token has been renamed USP™.

The old USPC™ security token has undergone a simple yet crucial change: it has been renamed to USP™. This strategic shift only involves the token’s name, with no alterations made to the smart contract, funds, or any other aspect of the token.

The renaming of USPC™ to USP reflects our strategic pivot and aligns with the introduction of the USP stablecoin. This shift simplifies our project’s structure and allows for a more distinct separation between the security token (USP) and the stablecoin (USPC™), providing a more comprehensive and accessible offering for our users.

No, your USP holdings remain unchanged and secure. You can still access them at invest.uspc.io. The only change made was the token’s name, ensuring continuity in your investments while adapting to our strategic shift and the introduction of the USPC™ stablecoin.

The USPC™ stablecoin is a next-generation ERC20 token pegged to the US dollar. It offers enhanced stability and security through a unique 2:1 reserve ratio, with reserves held in both cash and real estate assets. This innovative approach to backing stablecoins makes USPC™ an attractive choice for those seeking stability in the crypto market.

Stay tuned for the official launch announcement of the USPC™ stablecoin. Once launched, we’ll provide all necessary details regarding how and where to purchase USPC™, making it as simple and straightforward as possible for our users to become part of this groundbreaking stablecoin project.

USPC™’s exceptional 2:1 reserve ratio, backed by both cash and real estate assets, sets it apart from other stablecoins. This robust backing ensures greater stability and security, while offering transparency through proof of buyback reserves. Tied to United States Property Inc., USPC™ stands out as an innovative, reliable, and secure stablecoin option.

USP Now Live On DigiFinex!

We’re excited to announce that USP is now live on the DigiFinex exchange. This is an important milestone for USP as it marks our first listing on any crypto exchange. This also represents a major victory for tokenized real estate, as it demonstrates the potential for decentralized real estate investing!

Read Official Announcement
View Listing

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