USP is a real estate backed cryptocurrency that is designed to provide fractional ownership of an income-producing real estate portfolio.
By leveraging its peer-to-peer nature as a security token, USP combines modern technology with a proven successful business model to create a highly liquid real estate backed digital currency.

Backed by a leading Southern California luxury real estate development and asset management firm.
USP’s founder Johnney Zhang is the CEO of Primior, a leading real estate investment, development and management firm in Southern California. Primior — which has over $1 billion in successfully developed real estate projects — will now integrate blockchain technology directly into its business model, giving all owners of USP a direct means of tapping into the potential financial benefits that can be accessed through real estate.

Financial stability through fractionalized investing.
USP is a cryptocurrency designed to provide fractionalized ownership in a diversified real estate portfolio located in high demand urban markets throughout United States, created in response to volatility associated with utility tokens, and inflation-impacted fiat currencies, dollar-backed stablecoins, and algorithmic-backed coins.

Hedge your value against inflation.
The value of U.S. real estate tends to appreciates over time. Real Estate has been one of the best inflation hedges in history, and USP moves real estate investment onto the blockchain. USP is expected to benefit from current income generation and long-term appreciation of real estate assets, and function as a reliable store of value and efficient medium of exchange.
Founding Team
Our team consists of experienced professionals with a passion for real estate and blockchain technology. We’re united by our belief that USP has the potential to transform the way people invest in real estate.
Advisory Board
Our advisors and general counsel work closely with the founding team to provide expert advice on crypto, investing, and marketing.
Learn More
Want to learn more about USP? Check out the links below for more information about our project roadmap, frequently asked questions, and how to get involved.











