About Us

Want to learn more about USP? Check out the links below for more information about our project roadmap, frequently asked questions, and how to get involved.

We believe that everyone deserves the opportunity to invest in real estate, not just the 1%.

At USP, we’re committed to opening the doors of real estate investment to everyone, not just the privileged few. We understand that real estate has been a cornerstone of wealth generation, traditionally accessible only to the 1%. Our platform changes this dynamic, offering accessible, fractional, and diversified investment opportunities.

We've been featured on:

" I wanted to find a way to make investing in real estate accessible to more people, regardless of financial or geographical limitations."

“As a successful real estate investor myself, I’ve seen the transformative power real estate has when it comes to building and preserving wealth. Unfortunately, most would-be investors are locked out, either due to large capital requirements or geographical limitations. Real estate tokenization changes all of that.”

Johnney Zhang

Founder & CEO of USP

Powered by the Ethereum Blockchain

We utilize Ethereum’s blockchain for secure, transparent real estate transactions. Ethereum is a highly-scalable blockchain, and its large network supports our platform’s tokenization of assets. Ethereum is helping us democratize property ownership while ensuring both transparency and trust.

Founding Team

Our team consists of experienced professionals with a passion for real estate and blockchain technology. We’re united by our belief that USP has the potential to transform the way people invest in real estate.

Johnney Zhang

CEO, Founder

Peter Ciaccia

Chief Investment Officer

Carl Tautenhahn

Chief Web3 Strategist

Gerald Tautenhahn

Chief Web3 Engineer

Johnney Zhang

Chief Executive Officer

Peter Ciaccia

Chief Investment Officer

Carl Tautenhahn

Chief Web3 Strategist

Gerald Tautenhahn

Chief Web3 Engineer

Learn More

Want to learn more about USP? Check out the links below for more information about our project roadmap, frequently asked questions, and how to get involved.

About UsLearn more about our company, founding team, technology, and our mission.
RoadmapFind out where we've been and where we're going as a company.
WhitepaperLearn more about our project by reading our whitepaper.
Get SupportNeed support? Contact our tech team directly on our website.

Start Now

Start investing in tokenized real estate in 3 steps with as little as $1.

Create Your USP Account
Sign up and join our community of forward-thinking investors.
1
Fund Your Account
Easily add funds to your USP account from your bank, credit card, or ETH wallet to start your investment journey.
2
Begin Investing
Browse our marketplace for properties that match your investment criteria and begin investing.
3

Join our newsletter for property updates, news, and more insights from USP!

Enter your email to join now:

By submitting this form, you agree to our Privacy Policy.

Requirements for listing a property:

Property Type

Property Type: Must be either rental housing, or commercial real estate (multifamily, student housing, coliving, etc). We do not list single family rental properties.

Location:

Location: Property must be in a high-demand urban area.

Market Analysis

Market Analysis: Demonstrated investment potential.

Minimum Valuation

Minimum Valuation: Property must meet our minimum valuation standard of $3M.

Leverage

Leverage: No more than 70% leverage will be accepted.

No Legal Disputes

No Legal Disputes: Free from legal disputes or encumbrances.

Maintenance Standards

Maintenance Standards: Well-maintained with certain aesthetic and functional standards.

Financial Records

Financial Records: Detailed financial records for the past years.

Environmental Compliance

Environmental Compliance: Meeting local environmental regulations.

Safety Inspections

Safety Inspections: Up-to-date safety inspection reports.

You're on the waiting list!

When our investment platform officially launches, you will be the first to know.

Follow us on:

We are committed to transparency with our community, and our USP Token Buyback Guarantee is designed to help you have faith in your investment.

Your trust is paramount to us. We stand ready as your safety net, committed to buying back any USP Tokens issued by us at the original price the tokens were issued at. For more information, reference page 26 of our whitepaper.